Project finished

In November 2006 Sulake started a small research project on virtual worlds on mobile phones. Our goal was to find out if real-time virtual worlds made sense on mobile devices.

The original scope expanded a bit and the project was actually online almost four years. Eventually, it was not so small at all :-)

Here are some key facts:
- Mini Friday was available on S60 2nd & 3rd edition Nokia phones
- No marketing or viral campaigns created by Sulake
- 1.7M accounts were created between 11/2006-9/2010
- Used globally, but especially popular in East Asia
- The highest number of unique users by month was bit over 150000 (lately ~20000 unique users by month)
- Average connection length was around 5 minutes

The world around Mini Friday has changed a lot during these four years. New mobile platforms and devices have been released and now it was time to move on for us also.

We'd like to thank everyone for being part of this amazing little project!

We do hope to see you in Bobba Bar and Habbo!